Sales

When Marketing & Sales are aligned, marketing can focus on generating high-quality leads that meet the criteria set by the sales team. This way, sales teams don’t have to waste time on irrelevant prospects and have higher chances of closing a deal. HubSpot found that 25% of sales professionals see lead quality improvement when their sales and marketing teams are aligned.
Shorter sales cycles &
Increased revenue: Alignment leads to higher conversion rates and larger deal sizes. Numerous studies show that companies with aligned sales and marketing see up to 208% more revenue.

https://www.demandbase.com/blog/b2b-sales-marketing-alignment/#:~:text=Improved%20lead%20quality:%20When%20teams,up%20to%20208%25%20more%20revenue.

Systems

Right Management provided assessment expertise for over 6,000 leadership hiring decisions, spanning supervisory roles to C-level executives. Customized the assessment process to align with the company’s leadership framework while ensuring quick turnaround times. 

Managers were 4.8x more likely to focus on retaining top-rated leaders. 
Performance ratings for strong-fit managers were 9.5% higher than moderate-fit managers. 
68% of hiring managers reported that assessments significantly improved hiring decisions. 

https://www.right.com/insights/improve-hiring-decision#:~:text=Proven%20Results:%20A%20Case%20Study,transform%20its%20leadership%20hiring%20process.&text=A%20leading%20energy%20provider%20with,support%20long%2Dterm%20talent%20development.&text=Right%20Management%20provided%20assessment%20expertise,plans%20to%20support%20their%20growth.

Strategy

Business Development Bank of Canada (BDC), found that businesses with advisory boards significantly outperformed those without. The study showed that companies with an advisory board reported sales growth 24% higher and productivity growth 18% higher on average over a decade (2001–2011). A separate BDC study focused on the first three years after an advisory board was established, revealing an even more dramatic increase, with sales growing 66.8% compared to just 22.9% in the prior three-year period.

https://www.igniteag.com/project/bdc-study-advisory-boards-an-untapped-resource-for-business/#:~:text=The%20study%20also%20compares%20the,of%20businesses%20with%20advisory%20boards.